The Google Business Profile (formerly known as Google My Business) is one of the most effective tools for marketers when working with local businesses. Without GBP, businesses will not be able to be listed in local packages or local search engines, which should be the primary goal of businesses of this nature.how to set up a google business profile
Research shows that 88% of consumers searching for local products or services on a mobile device will call or visit a store within 24 hours. Additionally, 97% of consumers say they learn more about local businesses online than from any other source. These impressive statistics highlight the importance of local businesses developing a strong online presence.
Creating a Google Business Profile for your company or a local business you work with is an essential first step to SEO success. It’s important to set it upright, so this step-by-step guide will show you the best way to set up your Google Business Profile
1. Create a Business Google Account
Before you can create a Google Local Listing, you must create a Google Account. Google Accounts are available to everyone and are easy to use.
You can use your existing email address to set up your Google Account, or you can create a new one Go to accounts.google.com and select “Create an account” to get started
2. Visit the Google Business Profile Gateway
When you have a new email address, go to google.com/business and click Manage Now to get started:
3. Look for the Business
Start by entering your company name to see if a profile with that name already exists. If so, you’ll see it as you type. If your business name doesn’t appear, go ahead and click Add Business to Google.
Requesting Access to an Existing Business Profile
If someone has already created a Google Business Profile for their company, don’t worry. You can request that profile management be transferred to you. Just click “Request Access” and you’ll be guided through the process.
4. Add the Business Name and Category
If you create a new profile, the next step is adding your business name and category. The name used here must exactly match the official name of the company. Don’t try to add keywords to the title, as this violates Google’s guidelines.
Then choose the category that best suits your business. You can later edit it in your profile as well as add additional categories, so don’t worry if you’re not entirely sure what to choose right away.
For tips, see our tips for local businesses on how to choose the best GBP categories.
5. Does the business have a physical location?
If your business has a physical location where customers can interact face-to-face, you need to share this information now.
6. Enter the Business Location
If the business has a physical location, you can now specify the address. You may be asked to place a pin on the map to confirm your location.
It is important that the address you provide is correct and complete to avoid confusion or confusion for customers during the verification process.
7. Does the business provide home deliveries or services?
Delivery or service?
If this is a service business or if the business delivers goods to customers’ homes, select “Yes” in the next step.
If you select Yes, you will need to enter the territories where the company serves or delivers. You can go back and edit this information later, and add new locations as your business grows.